Trafford Council leader praises planet-friendly baby store

 BabaBoo Eve Bell and Andrew Western

The leader of Trafford Council has praised a planet-friendly baby store in the borough ­- the only one of its kind in the North West!

Cllr Andrew Western, Green City Region Lead for the Greater Manchester Combined Authority,  was given a special tour of the Baba+Boo store on Atlantic Street, Broadheath, Altrincham, and was impressed by the company and its green credentials.

Cllr Western said companies like Baba+Boo were vital in helping the environment  and was particularly impressed by the fact that since it started ten years ago, it  has prevented 20 million disposable nappies going into landfill through its sales of reusables.

Mother-of-two Eve Bell set up the company ten years ago and, since moving to Altrincham in 2017, sales have soared.  Baba+Boo, Eve’s children’s nicknames when they were children, has enjoyed a 500 per cent rise in sales in the last two years.

Cllr Western said:

Every year, millions of disposable nappies end up in landfill and take hundreds of years to decompose. Thanks to companies like Baba+Boo, we’re are beginning to fight back but there’s lots more work still to do.

This is a fabulous company based here in Trafford which has expanded massively from its small beginnings and I am delighted they are doing so well and promoting green-friendly goods. I applaud Eve and her team for their fantastic work and, as Green City Lead for the GMCA, I am proud of this company and the fact it is based in the borough of Trafford.  Well done and keep up the good work.”    ,

BabaBoo Eve ell

Eve Bell, owner of local, family-run reusable nappies company Baba+Boo, said:

I started Baba+Boo to give parents an alternative, environmentally-friendly choice when buying nappies and childcare products.

The UK throws away nearly three billion nappies a year. All disposable nappies go through household waste streams, costing local authorities over £60 million and resulting in incineration or landfill where they can take more than 300 years to break down. Reusable nappies offer an affordable, environmentally-friendly alternative to disposable nappies. Using just one reusable nappy in place of a disposable every day could save 730 nappies from landfill during the early stages of a child’s life.

I am really pleased that Councillor Western has demonstrated an interest in reusable nappies and the positive social, economic, and environmental impact they would have in the Greater Manchester area.” 

To find out more about the company, whose motto is “making reusables the new normal”, go to

Posted on Tuesday 28th January 2020