Council Leader's pride over town centre transformation work

The leader of Trafford Council has spoken of his pride over the extensive work the authority and its partners are carrying out to transform one of the borough’s largest towns.

The town of Sale is fast making a name for itself as a great place to live, work, visit and socialise.

The old town centre has been replaced by a modern and vibrant district around Stanley Square which is home to a crop of new independent retailers, cafes, restaurants and bars making it one of the nicest places to be seen in the borough.

Indeed, the town has become a foodie hotspot featuring some of the biggest restaurants on the food scene including Rudy’s Pizza, Sale Foodhall (from those behind Stretford Foodhall), the popular SUD (formerly known as Sugo Pasta Kitchen), celebrity chef Simon Rimmer’s Greens restaurant, Blanchflower and Zumu Sushi. The famous Chorlton seafood restaurant Oystercatcher is also preparing to open in the area. All this means people are travelling from miles away to sample the town’s exciting new food scene which has created a real buzz in the foodie world.

But it is not only food and drink establishments putting Sale on the map and making it one of the places to be in Greater Manchester. The town is a great place to live with new and affordable housing, it has a great arts scene, the popular Makers Market, fabulous schools and good transport links.  

The work is being carried out in the main by developer and property management specialists Altered Space who have partnered with Trafford Council to spearhead the regeneration of Sale.

A new development for up and coming businesses is also opening in Stanley Square in April 2023. The ClassRooms is a unique offering made up of 14 modular office suites designed to accommodate either 4, 6 or 8 desks with an ability to merge units for larger requirements. The units are fully furnished to a high standard and benefit from Superfast Broadband (Wifi plus hardwired) ready for SMEs to move straight in. The ClassRooms is a truly regenerative concept using previously redundant 1st floor storage space to breathe life back into the town centre.

The Council is working with town centre partners to launch an exciting new website called ‘Uniquely Sale’. The site, which it is hoped will become the ‘go to’ noticeboard for Sale Town Centre, will feature news, an events calendar, a directory of local businesses, and a fun historical tour of the town. It is being launched on March 21 with help from the Waterside, Trafford Leisure, the Chamber of Commerce as well as a number of local stakeholders and businesses.

Trafford Council has itself directly played a major part in helping to re-shape Sale and the surrounding area into a place to be proud of by: 

  • Running and providing funding for Waterside arts centre which hosts dozens of concerts and exhibitions all year round (

Shows coming up include the fabulous Butler, Blake and Grant on March 25 and the Pride Closing Party on May 20. 

  • Buying and demolishing the vacant Sale Magistrates Court and building dozens of new and affordable homes on the site 
  • Giving planning permission for a brand new look for Sale Square 
  • Working with partners to continue to deliver dozens of new affordable homes on the Sale West estate 
  • Approving planning permission for a new cinema and 202 town-centre flats (10 per cent are affordable), a multi-storey car park, new public realm and landscaping in the town centre 
  • Carrying out consultation on our exciting plans to refurbish the leisure centre 
  • Working with Starship Technologies to introduce high-tech delivery robots to two Co-op stores in Sale – Washway Road and Coppice Avenue. The robots will make food and package deliveries more efficient and sustainable. 
  • Designing and adopting a high quality public realm strategy plan aimed at transforming the street scape, public realm, roads and pedestrian pathways within Sale town centre. 

Trafford Council Leader, Cllr Tom Ross, said: “We have made a clear commitment to the people of this borough that we will regenerate and transform our town centres and that is exactly what we are doing. I am extremely proud of the work we are carrying out in Sale with the help and support of our partners.


“We are helping to provide more new and affordable homes in Sale and continuing with our plans to make the town centre a huge success. Sale is a really exciting place to be at the moment and is buzzing thanks to all the work taking place and new restaurants opening.  I am, of course, delighted that Trafford Council is playing a major part in the modernisation of Sale and am confident it will keep going from strength to strength.”  





Posted on Wednesday 15th March 2023