As Trafford gears up for this summer’s World Cup, football fans are being reminded that domestic abuse is never part of the game.
Trafford Council, the Trafford Community Safety Partnership and Trafford Domestic Abuse Services (TDAS) have joined forces to launch an awareness campaign across pubs and bars. They are urging supporters to challenge harmful behaviours while also highlighting the support available to those affected.
Evidence shows incidents of domestic abuse can increase around major sporting events, particularly where alcohol is involved.
The campaign also calls on residents to play their part as active bystanders - checking in on others and helping to build a culture where abuse is never ignored or excused.
Councillor Jo Harding, Deputy Mayor of Trafford and Executive Lead for Violence Against Women and Girls, said:
“Domestic abuse has a devastating impact on individuals, families and communities. We know that for some victims and survivors, major sporting events can be an especially difficult time.
"We want anyone experiencing abuse to know they are not alone. Help is available, and there are people ready to listen and support you.
"Just as importantly, we all have a role in recognising the signs of abuse and speaking up when something doesn't feel right."
Beer mats and posters featuring a QR code linking directly to support services are being distributed to pubs, bars and other licensed venues across Trafford ahead of the tournament.
While the vast majority of fans enjoy the game responsibly, this campaign seeks to challenge attitudes that excuse abusive behaviour and ensure that anyone affected knows where to find support.
Councillor Keleigh Glenton, Trafford Council Executive Member for Community Safety and Civil Contingencies, said:
"Major events like the World Cup bring communities together, giving us an important platform to reinforce the message that domestic abuse is never acceptable.”
"I want to thank Trafford’s licensed premises for supporting this campaign and helping share vital information. Everyone can play a part in helping Trafford remain a safe place for all."
Samantha Fisher, Chief Executive of Trafford Domestic Abuse Services (TDAS), said:
“Football brings people together, and most fans will enjoy the tournament safely and responsibly. But for some families, the final whistle can mark the beginning of fear, intimidation or abuse behind closed doors.
“This campaign reminds us all that abuse is never acceptable, never excusable and never just part of the game. Support is available, and we want anyone affected to know that they do not have to face abuse alone.
“Whether you are worried about yourself, a friend, a family member or a neighbour, help is available. Sometimes a simple conversation, a moment of support or a signpost to the right service can make all the difference.”
The campaign slogan – ‘When the crowd goes quiet, abuse can get louder’ – highlights the hidden impact domestic abuse can have behind closed doors.
Anyone affected by domestic abuse can get support from TDAS online or by calling 0161 872 7368 to access their confidential call back service, available Monday to Friday, 10am to 2pm. Additional confidential help is available 24/7 via the National Domestic Violence Helpline on 0808 2000 247.
If you need help urgently or are in any danger, please call 999.