Trafford Council team wins top award from Keep Britain Tidy

A Trafford Council team that works hard to improve the environment has won a top award from Keep Britain Tidy.

The Council’s Environmental Improvement team, based at Trafford Town Hall and led by Principal Manager Mark Dale, were jumping for joy at the ceremony at Manchester's Midland Hotel.

Mark, along with John-Paul Muldoon and Daniel Zammit, won the Litter Initiative of the Year award for their highly successful Conscience Project. Mark and the team were presented with a special trophy and framed certificate.

The project was set up to tackle littering and public urination in public passageways before Manchester United football matches at Old Trafford. The aim of the Project was to appeal to the conscience of fans visiting the area by highlighting that their behaviour has a direct impact on people who live close to the stadium.

During the 2017/18 football season the team designed conscience boards and local residents and children were invited to take part in the campaign artwork. As part of the Project, several A3 size signs were attached to street furniture showing pictures of local residents and children with the words: "I live here, please take your litter home with you" or "we play here, please respect this area".

Cllr Stephen Adshead, Trafford Council’s Executive Member for Environment, Air Quality and Climate Change, said:

A massive well done to the team for the fantastic work. Everyone at the Council is absolutely delighted with this award. I would like to say a big thank you to the team – we couldn’t have done it without them.

The Conscience Project was a huge success and proved that improvement and change can be made with hard work and determination. Mark and his team managed to change the way people think about the environment and managed to massively reduce the amount of litter dropped in the area.

Posted on Friday 8th February 2019