Campaign to encourage more people to move more every day

A Trafford Council campaign to encourage more people to move more every day is going from strength to strength.

Trafford Moving, the Council’s sport and activity strategy, is designed to encourage residents to engage in physical activity every day – and it is working well.

Data from the 2021 – 2022 Active Lives survey from Sport England shows that residents in Trafford are amongst the most active in Greater Manchester. The survey, which is linked to Trafford Moving, has revealed that an all time high 68 per cent of Trafford residents are currently completing over the recommended 150+ minutes of activity per week.

But there is still work to do as 24 per cent of residents are classed as inactive (less than 30 minutes) and 8 per cent fairly active (30 – 149 minutes). It means that from 44,000 residents, 25,000 don’t do any active exercise at all, with 17,000 not reaching the activity levels needed and 2,000 not active for long enough. The survey also found that Black and Asian communities, people with a limiting illness or disability or those in low socio-economic group are the most likely to be inactive.

Cllr Cath Hynes, Deputy Leader of the Council and Trafford Council’s Executive Member for Leisure, Arts, Culture and Heritage, said: “I am delighted that that the Trafford Moving campaign is working to encourage people to move more every day.

“We will continue to encourage residents to move more by attending local walking groups, cycling and wheeling, taking part in activities with Trafford Leisure and joining a local sports session.”

Colleagues at the Greater Manchester Combined Authority (GMCA) are also encouraging more people across Trafford and the rest of GM to take part in physical activity with their GM Moving campaign. Their new campaign – Feel Good Your Way - also highlights the importance of mental health.

Posted on Tuesday 23rd January 2024